Importance of Content: Keyword Rich vs Keyword Saturated

Views are the lifeblood of the internet, and the most effective way to drive people to your website is through search engines – and tailoring content to show up highly in search engines is called Search Engine Optimisation (SEO). One of the key elements to SEO is the use of keywords. These are the words and phrases that are used by people – what they type into the search bar. Complex algorithms are used to help match these keywords to website content.

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